Now on the App Store — Free

Your money,
finally clear.

Baseline connects to your bank, auto-tracks every dollar, and uses AI to give you insights you can actually act on. No spreadsheets. No guessing.

Available on the App Store
iOS only · Android soon
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people signed up
iOS platform
Free to download
30s to link bank

What you'll see inside the app

Dashboard
Total Balance
$8,214
+$312 saved this month · on track 🎯
Income
$5,200
Spent
$2,988
Saved
$841
AI Insight: You're on track to save $312 — 9.7% of income. Food is 81% used with 6 days left.
Monthly Spend $2,988
Oct
Nov
Dec
Jan
Feb
Mar
Budgets
Budget Health
3 / 5
categories on track this month
On Track
3
At Risk
1
Over
1
Budget Overview
🍔 Food & Dining$487/$600
🚗 Transport$84/$300
🎮 Entertainment$78/$200
⚠️
Heads up: Dining is 81% used — you have 6 days left this month.
Transactions
This Week
$341
across 14 transactions
Dining
$88
Grocery
$143
Other
$110
Recent
🍕
Domino's PizzaDining
-$24
🛒
Whole FoodsGroceries
-$67
💰
PaycheckIncome
+$2,600
StarbucksCoffee
-$6
AI Chat
Pro feature — Ask your AI anything about your money.
U
Am I on track for my savings goal?
B
You've saved $312 so far — 62% of your $500 goal with 6 days left. You'll hit it if spending stays consistent.
U
What if I skip eating out?
B
That'd save ~$68 based on your weekly average — you'd finish at $380 and hit your goal easily 🎯
How it works

Up and running in
under a minute.

Three steps. No manual data entry. No complicated setup.

1
Connect your bank

Securely link any US bank or credit union in 30 seconds via Plaid. Read-only access — we can never move money or see your login credentials.

🔒 Bank-level security
2
Set your budgets

Baseline auto-suggests budget amounts based on your spending history. Accept, tweak, or let the AI generator build them from scratch in seconds.

⚡ Done in 60 seconds
3
Get AI insights

Ask anything, anytime. "Am I on track?" "Where did I overspend?" Your AI financial coach gives answers based on your actual numbers — not generic advice.

✦ Pro feature
Why Baseline

Built different. Works better.

Other Apps
Setup time 30 seconds 5-10 minutes
AI-powered insights Included None
Manual entry required Never Often
Price Free forever $15-30/month
Ads Zero Frequent
Design Modern, clean Cluttered
Features

Everything you need.
Nothing you don't.

🤖
AI Financial Chat

Ask anything about your money in plain English. Powered by Claude, your AI advisor understands your actual transaction data — not just generic financial tips. Proactive alerts, weekly check-ins, and budget recommendations included.

✦ Pro feature
U
Am I on track to hit my $500 savings goal?
B
You've saved $312 so far this month — 62% of your goal with 6 days left. At your current pace, you'll hit it. Watch food spending — it's at 81% of budget already.
U
What if I skip eating out this week?
B
That'd save ~$68 based on your average. You'd finish at $380 saved — and hit your goal with room to spare 🎯
🏦
Live Bank Sync

Connect any US bank in 30 seconds via Plaid. Transactions auto-categorise the moment they clear. Read-only access — we can never initiate a transaction.

🎯
Smart Budgets

Set limits once. Get warned before you overshoot — not after. Budgets that flex to how you actually spend, with visual progress bars that update live.

📊
Spending Insights

AI-generated insights surface patterns you'd never catch yourself. Weekly and monthly breakdowns, category trends, and net worth tracking.

🔒
Private by Design

Read-only bank access. Face ID lock. Firebase Security Rules limit access to your data only. Never sold or shared with advertisers.

🔔
Smart Alerts

Quiet when things are fine. Precise when they matter. Alerts calibrated to your spending habits, not arbitrary thresholds.

Pricing

Simple, honest pricing.

Download free. Unlock powerful AI features anytime with Pro.

Baseline
Free
no credit card required
download and keep forever
  • Live bank sync via Plaid
  • Auto-categorised transactions
  • Budget goals & tracking
  • Spending breakdown charts
  • AI chat assistant
  • Streak & achievement system
  • Face ID & bank-level security

What's included

Feature Free Pro
Live bank sync (Plaid)
Auto-categorized transactions
Budget goals & tracking
Spending breakdown charts
AI chat assistant
Streak & achievement system
Claude-powered Pro AI chat
Proactive spending alerts
Bill spike & duplicate detection
Subscription tracker
AI budget generator
Weekly AI financial check-ins
People signed up

and growing daily

30s
To link your bank

via Plaid, read-only

Free
To download

Pro: $4.99/mo or $34.99/yr

5.0 ★★★★★ on the App Store

Loved by real users.

★★★★★
#1 Finance App

Baseline allows you to track your spending in multiple ways, you can see a weekly over view, day-by-day, and see your spending patterns. It combines finance and social media with its Friends functionality.

BigDollaTy
★★★★★
Best out there

You're not going to get anything better than this, it has everything you could ever ask for.

wdillow
★★★★★
best budgeting app on the market

super accessible and useful even without pro, but pro is definitely worth it

elbowjelbow
🔒
Bank-level security 256-bit SSL encryption
SOC 2 Type II certified Via Plaid infrastructure
👁️
Read-only access We can't move your money
FAQ

Questions answered.

Is it safe to connect my bank?
+
Yes. Baseline uses Plaid — the same secure infrastructure trusted by Venmo, Robinhood, and thousands of other apps. Plaid is SOC 2 Type II certified. Your bank credentials go directly to Plaid's encrypted systems. Baseline only receives read-only transaction data — we can never see your password or move money.
What is Plaid, exactly?
+
Plaid is the industry-standard financial data layer that securely connects apps to banks. When you link your account, Plaid handles the login — Baseline never sees your credentials. Plaid returns only your balances and transactions, with your permission, on a read-only basis.
Does Baseline sell my financial data?
+
Never. We don't sell, rent, or share your financial data with advertisers or third parties. Your data is used solely to power your Baseline experience. See our Privacy Policy for the full breakdown.
What's the difference between Baseline and Baseline Pro?
+
The base app is free — no credit card required. Pro ($4.99/mo or $34.99/yr) unlocks Claude-powered AI that proactively analyzes your finances, sends intelligent alerts, detects bill spikes, tracks subscriptions, and delivers weekly financial check-ins. A free trial is included.
Can I cancel Pro anytime?
+
Yes. Cancel anytime from iOS Settings → Subscriptions — no hoops, no penalties. You'll retain Pro access until the end of your billing period, then drop back to the base app (which you own forever).
Can I delete my account?
+
Absolutely. Delete from within app settings or email [email protected]. We'll remove all personal data within 30 days.
Get Baseline

Know your money.
Starting today.

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